Local SEO for Gun Shops

Google (as well as other search engines) use special algorithms to decide who ranks first for their various search results. By optimizing things both on and off your site, we can valuable drive traffic to your site from new customers.

Some search terms we can work on for your location:

  • gun shops near me
  • best gun stores in [city name]
  • best ffl transfer in [city name]

…and many more. Talk to one of our firearm marketing experts today to see which keywords are best for your business.

Why Market With Local SEO


Percentage of searchers who pick a business on the first pack of local search results (Source: Hubspot)


Percentage of local searches resulting in a call or visit within 24 hours (Source: Nectafy)


Percentage of "near me" searches that result in a store visit (Source: MediaPost)

On-Page Signals

These are things on your website that influence your rankings:

  • Mobile Responsiveness
  • SSL Certificate
  • Site Speed
  • Keywords in Content
  • Keywords in Meta-Tags
  • Correct NAP (Name, Address, Phone) information
  • Unique Website Content
  • Relevant Outbound Links
  • Relevant Internal Links

Off-Page Signals

These are things off your website that influence your rankings:

  • Inbound Links (Quantity, Quality, and Relevance)
  • Citations (Quantity, Consistency, Authority)
  • Reviews (Quantity, Rating, Velocity)
  • GMB Signals (Relevance, Proximity, Prominence)
  • Social Media Engagement

Not sure which plan is right for you, or need something custom? Contact one of our marketing experts today to explore your options.